The Hope Taylor workshop is a two-day, intentionally designed in-person experience for photographers that desire to build a successful business rooted in serving people.
This 2-day workshop will teach attendees everything that I have done to build a successful photography business. The first day of the workshop will focus on photography while the second day will cover business and marketing. We will cover a wide range of topics including business, marketing, social media, shooting, posing, lighting, client experience, organization, workflow, branding and more. Each workshop seat includes the pre-workshop meet & greet, 2 day workshop, a beautiful portfolio-building styled shoot that includes a bride and groom as well as senior models with industry leading professionals, a fresh head shot, lunch & dinner both days as well as a gift box and access to the online Hope Taylor Q+A community following the event.
I was only 15 years old when I decided that I wanted to be a photographer. Yes...you read that right. :) I was a junior in high school and I spent most of my time working through my AP classes and cheer practice. I had taken a photojournalism class as a freshman two years before, which is when I had convinced my parents to help me invest in a "fancy camera" (also known as a used Canon Rebel on Ebay). Because I had started working part-time at a retail job during my junior year...that fancy camera had made a permanent home on a dusty shelf in my bedroom.
But at some point during that year, I began to feel stuck. I wasn't happy with the job I was working and I wanted to do something MORE. Something I was passionate about. Something with purpose. So, I decided to take that dusty little Canon off the shelf and start photographing some friends for fun. What started as a hobby quickly turned into something more...and by the time my senior year rolled around, I was a 17 year old licensed business owner.
So, what next? During my senior year, I went to school part-time and went full-time with my photography business. During that year, I applied to 7 universities and committed to a school that I loved.
But, I was also hustling more than I ever knew I was capable of to build a business and a life that I dreamed of. When the time to leave for college rolled around...I revoked my admission one month before I was supposed to leave and decided to continue my business full-time instead.
That decision was over two years ago. Since then, I have been able to build a business that earns me a 6-figure income, allows me to work with my ideal clients and build relationships that will last me a lifetime. I now shoot an average of 20 weddings + 65 senior sessions each year and work in the luxury market in my area. I went from shooting 0 weddings in 2014 to shooting 16 weddings in 2015 and almost tripled my income in less than one year.
This workshop is built intentionally for photographers and business owners just like you. I will be opening up everything about how I have grown my business and all of my secrets: nothing is off-limits. My hope is that you will walk away from this workshop feeling refreshed, inspired and EQUIPPED with everything you need to build a business you are PROUD of.
"My hope is that you will walk away from this workshop feeling refreshed, inspired and Equipped with everything you need to build a business you are PROUD of"
How to master social media + use it to build your business like a pro
How to handle the business side of things: contracts, invoicing, booking processes and more
Creating client relationships that will last a lifetime AND help your business grow
How to use strategic marketing to see financial + practical growth from the very beginning of your business
Everything you need to know about shooting: posing, lighting, making clients comfortable, camera functions + consistency
Keeping things organized: client management softwares, emails, weekly schedules, workflows and more
How to create consistency in your wedding day timelines + clienetele
Finding and working with your ideal clients (and how to bring in MORE)
And SO much more including branding, editing, specializing, off-camera flash, outsourcing and vendor relationships!
Before attending Hope's workshop, my business was struggling in finding my ideal clients and curating regular content on social media. After attending, I have improved in blogging and Instagram tremendously! The first week back home after the workshop I booked over $700 in sessions! I could never put a value on my experience or the knowledge gained at Hope's workshop. I would do it all over again in a heartbeat!
The Hope Taylor Workshop experience was more than I could have possibly imagined. After attending I not only had a beautiful Instagram feed with a brand new following, as well as a whole new confidence in myself and my work, BUT I also attracted more clients! After the workshop I booked 25 weddings and 5 senior sessions! I learned that loving and serving my clients, and doing it well, not only made me more money, but also attracted me my DREAM clients!!
“The HTP Workshop is something that not only changed my business, but changed my whole perspective on this little journey I'm on to a full time photography business. Hope opens up every single aspect of her business and will answer any question you have. I feel every single part of my business has improved since the workshop from the beginning inquiry, to shooting, to the final delivery. The experience was worth so much more to me than dollar signs, it gave me a positive perspective and drive to really do this thing. And a community of girls to grow with that I'm forever grateful for.
“I wouldn't say I attended Hope's workshop; I'd say I experienced it. As a boutique owner who does her own website photography, I wasn't as experienced as everyone else, but was made to feel so welcome and never felt left behind or confused. My entire social media platform is an entire new image thanks to Hope's amazing suggestions and I'm not only smitten with it, but have increased my sales as a result!
The HTP workshop experience was no doubt, a game changer for me! I had a lot of respect for Hope and I wanted to learn from someone who could show me that age wasn't a barrier for chasing my dreams. Hope has a ton of knowledge on how to better your business and she didn't withhold any of it!!! My business has flourished over this last year and a HUGE part of that was from Hopes investment in me.
You may be trying to decide if the workshop is a good fit for you, or if you may benefit more from a one-on-one business intensive. The Hope Taylor workshop is for you if:
You are in your first 1-3 years in business
You LOVE photography, but you need more knowledge on the business side
You feel like you aren't working with your ideal clients
You know that you could be utilizing social media more in your business and want to know HOW
You are struggling with posing and making your clients feel comfortable
You feel lost when it comes to marketing and how to grow your business
You feel STUCK and don't know what your next step is
You want a general overview of the wedding and portrait sides of photography
You just moved to a new area and want to optimize growth
You need a "refresh" of the current best marketing strategies
You want to improve your client experience and utilize word-of-mouth marketing strategically
You want to move into a new market or higher price point for your weddings or portraits
You want to learn practical tools to help you go full time
You need better time management and organization skills to get your LIFE back
You want to work with industry leading vendors for TWO fully styled shoots to build your portfolio
You want to learn about both weddings AND senior/portrait photography
You want to eat some really delicious food (I felt like it was necessary to throw this one in there)
YOU WANT TO SEE MORE CONSISTENCY IN YOUR WORK
Each workshop is limited in attendees to ensure an intimate experience and time to answer all questions. Seats go fast and workshops typically sell out in a matter days, so be sure to add yourself to the mailing list to receive exclusive primary access to registration!
Each workshop seat includes the meet & greet the evening before the workshop, two 8-hour instructional days, a portfolio building styled shoot with industry-leading vendors (with both a couple and high school senior models), brand new head shots, a gift box of goodies, lunch & dinner both days and access to the Hope Taylor Q+A community following the event.
Full Price: $1599
Early Bird Rate: $1350
March 2nd and 3rd
If you are flying in from out of state, first of all, I am so honored! We have had attendees travel in for the workshop from as far as California and Canada! If you are flying, there are three airports within 60 miles: DCA, IAD (north of Fredericksburg) and RIC (south of Fredericksburg). I recommend either DCA or RIC - they are smaller and easier!
There are multiple hotels in the Fredericksburg area but attendee favorites include The Courtyard Marriot, Hyatt Place and Inn at Old Silk Mill. I recommend finding a roommate in the Facebook community after registering to minimize costs! You can also carpool to make it more fun! :)
The downtown Fredericksburg area is full of AMAZING places to eat, shop and explore! I will provide a full list of recommendations after registration, but some of my favorites to eat include Mason-Dixon Cafe, Castiglias, Hyperion Coffee (get a frozen chai!), Vivify (rooftop burgers) and Carl's Ice Cream is a MUST!
SO many amazing places to shop! Monkee's of Fredericksburg is my go-to (you see it on Instagram all the time!), Sugar and Spruce (bath bombs and #allthethings!), Peacaloo Boutique and more! The Spotsylvania Mall is also a short 10 minute drive away with more shopping and eating options!