So, the title of this blog post might not make any sense, but I promise it will after you read!! As a photographer or small business owner, one of the most complex parts of our job is to market ourselves. How on earth do we create marketing that represents our business well, is cost-efficient + that WORKS to bring in new clients!? Well, here’s a little secret: I have NEVER paid for marketing in my business. Outside of “boosting” an occasional Facebook post, all of my marketing is organic and is done through word-of-mouth among my clients. That’s it! That may sound like it is too good to be true, but there are ways that you can make this happen in your business, too! It didn’t just happen to me because of luck or coincidence, it happened through intentional marketing strategy and SERVING my clients well.
Here’s where the worker bees come in. When I think about my clients as a whole, I think of them as worker bees. As a business owner, I want all of my clients to help my create BUZZ for my business. I want them to be so thrilled with their experience that they can’t HELP but to talk about it, tell their friends + post about it online. But, the thing about having worker bees is that you have to give them TOOLS to help your business. In order to have worker bees that create buzz for you, you have to give them ways to do it. If you are loving on your clients, serving them well AND giving them tools to be worker bees…you will NEVER have to pay for marketing again! Here are some ways that I do this in my business:
I hope this post was helpful!! If it was, be sure to share it with someone who might benefit from it!! XOXO!
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